In the Contemplation stage, what is the recommended coaching response?

• A. Explore ambivalence
• B. Build rapport
• C. Help build a concrete plan
• D. Anticipate relapse and consolidate identity

Answer: (A)

In Contemplation, the client knows a change is possible but isn’t sure about committing, so the coach’s job is to surface and explore ambivalence. The best response is to help the client articulate the pros and cons of change, name the values and goals behind wanting to change, and identify barriers. This process strengthens motivation by making both sides of the dilemma explicit, helping the client move from awareness to readiness without feeling pressured. Building rapport is important, but the primary task here is to address ambivalence directly. A concrete plan or relapse-focused work belongs to later stages when the client is ready to commit or maintain change.